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Non-Fat Advertising: An Ocean of Sameness …and the amazing Door Buster!
So, I’m in the kitchen (bothering my wife as she cooks), and the TV is on in the background. I hear the words “Door Buster”. I was thinking that it was a Target ad – nope Gordman’s. I think to...
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Non-Fat Advertising: Fat CUTTER Tip
Ready to cut the fat from your advertising? DECREASE “ad speak” = INCREASE ad effectiveness (ROI) When ad speak goes down, ad effectiveness goes up. A great example of this is George Carlin’s old...
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Don’t Forget To SELL!
You’d like to “get your name out there” to everyone, but why should anyone remember your name? If you forget to SELL in your ads, listeners will not have any reasons to contact you. And here’s a tip:...
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The Best in the Business
“We’re the best in the business. We’ve been family-owned for two centuries. We have what you need, when you need it. Our knowledgeable staff can handle anything you throw their way. When you want...
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Non-Fat Advertising: Slogans That Give You Goosebumps
Yep, I’m going to make fun of some slogans. And these are only a few of the kergillions out there that could be made fun of. But it’s all for your education, right? I’m just trying to open a few eyes...
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Non-Fat Advertising: Mad Copywriting Skills
What’s the ultimate skill you possess when it comes to copywriting? What kind of wicked wordsmithing do you conjure up? Or are you short on copywriting skill? Here’s when you absolutely need some extra...
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Radio Kapow
Radio Kapow When I go out of town, I like to listen to the local radio stations a little bit. Well…not for the music…for the radio ads. It makes me appreciate what I’ve learned about creating good...
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Making Sense of Media Mix
Making Sense of Media Mix Image courtesy of “John Kasawa” / FreeDigitalPhotos.net I get it. I understand that you’d love to spread your advertising around to all sorts of different advertising...
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